Digital transformation is completely re-shaping the automotive industry. Autonomous vehicles, in-car diagnostics, electrification, connected cars and IoT all have a significant impact on customer experience demands and how sales companies and dealerships transform.
IoT has increased customer awareness, driving trends towards performing interactions online, and the connected car provides large amounts of data for analytics to provide a more personalised and engaging customer experience.
The challenge for the automotive industry is that often sales companies and dealer systems, processes and IT infrastructure are insufficient to meet the dynamic demands and opportunities that come with this digital disruption.
This shift mandates streamlined dealership operations, optimised value chains between sales companies and dealerships and the use of sophisticated analytics for dealerships to offer more personalised and engaging experiences. Meaning that the automotive industry is under tremendous pressure to adapt and innovate.
There are currently five must-action steps for automotives to deliver on customer and market demands:
1. Implement an integrated, omnichannel customer relationship management strategy.
2. Leverage smart and connected vehicles to monetise new service offerings to generate more revenue.
3. Increase collaboration between sales companies and dealerships.
4. Gain real-time insights through analytics.
5. Improve IT infrastructure and realign resources to capitalise on cloud offerings and IoT.
NTT DATA consultants work closely with you to uncover your best business processes, identify the right solutions for your needs, support implementation and adapt your business model to capitalise on the opportunities of digital transformation in the automotive industry.
Based on our in-depth experience in automotive retail and distribution, as a platinum partner of SAP, we have a host of rapid deployment processes and solutions that cater to both sales companies and dealerships. Moreover, we offer our own solutions and add-ons, such as trailblazer for automotive, tailored to the specific demands of your automotive distribution and retail organisation.