Consumers of today control consumer products and the retail market. They expect brands to know what they want, offer it to them when they want it, and deliver high-quality products at a competitive price.
The movement towards fresh, quality and sustainably produced goods means more pressure on consumer and retail businesses to have visibility over the sourcing of products, as well as the ability to manage short life cycles and identify new demands.
Consumer products and retail organisations have innumerable opportunities to gather data on their customers. But many don't know how to use it.
While most businesses use technical systems to facilitate the buying process, they don't have the ability to capture buyer information at every stage and use it to generate insights. This information is gold disappearing from the company.
To face the market of the future – and excel in the market today – consumer product and retail organisations need sophisticated consumer products and retail software that is specific to their needs and can bring all their processes together in one place.
Harnessing consumer buying behaviour information and gathering accurate, real-time consumer data gives you the power to:- drive innovative product design
NTT DATA is a trusted, long-standing partner of SAP, with experience in SAP implementations across the consumer products ERP industry. Our international expertise ranges across B2B and B2C, giving you the benefit of best-in-class solutions – regardless of the needs of your business.
Through our data analytics and visualisation solutions, we can help you to gain accurate real-time insights into your customers and optimise demand management and planning. All while coping with changing customer experience innovation demands and economic volatility.