Digitization has changed the game dramatically for marketing, sales, commerce, and service. Gone are the days when companies could rely on a “one size fits all” model to get their message across, convince their audience, and gain loyal customers.
Traditional customer relationship management (CRM) is transforming, too, and more businesses are using cutting edge customer experience software to stay ahead of the competition in marketing, sales, commerce, and service
With more choices and more buying decisions to make than ever before, customers are becoming harder to please and easier to lose. Failing to keep customer needs and the centre of business processes will make the entire customer service journey – from marketing to sale – less effective.
Signs of a non-customer centric business can include:
In the digital age, a time of constant change, becoming an intelligent enterprise is the most important competitive factor. Meeting ever-increasing customer demands by aligning your selling process with the buying journey is vital, and a coherent, convincing, and truly personal customer experience is what will set apart digital leaders from digital laggards.
But how do you become a customer-centric company? An intelligent enterprise is based on instant, reliable insights derived from artificial intelligence and machine learning. And for SAP customers, the SAP C/4HANA suite plays a key role in this.
The C/4HANA suite of solutions unites the former commerce-focused SAP Hybris solutions with tailored software for marketing, sales, service, and includes:
It’s a foundation to align all your customer data – compliant with the strictest data privacy and protection laws. Add to this the latest trends in machine learning and you have everything you need to create real-time engagement with every single customer.
Our expert consultants ensure seamless implementation of all the SAP C/4HANA solutions you need: from the former Gigya software now called SAP Customer Data Cloud, to the SAP Customer Experience solutions (formerly SAP Hybris solutions), to integration into your existing CRM systems.
As one of the first SAP partners for SAP Hybris and Gigya, we know the needs and challenges of today’s customer-focused business in B2B as well as in B2C. And we are at your side every step of the way of your IT project – worldwide.